Successful dental marketing necessitates reaching your patients where they are, which necessitates the use of social media by dentists. However, as you may have discovered, simply creating social profiles for your dentistry office will not result in much success. Additional steps must be taken in order to attract attention and maximize the effectiveness of your dentistry social media activities.
Ideas for success in social media for dentists
1. Establish a Professional and Consistent Brand Image.
When patients hear your dental practice’s name, you want them to think of your “brand.” A practice’s branding is vital because it helps differentiate it from local competition, gives it personality, and helps patients remember it. Because individuals must be exposed to a brand numerous times before they remember it, it’s critical to reinforce your brand as much as possible – including on social media.
2. Distribute Unique Content
According to PM360, 90 percent of healthcare and dental professionals use social media, yet only 1% of them contribute content. This implies that by developing and distributing your own content, your dental office has a real chance to stand out.
3. Get Involved When It’s Appropriate
According to PM360, only 9% of healthcare or dentistry professionals use social media to interact with others by commenting on postings and participating in group discussions or online
Take Care of Your Reputation
You must interact where appropriate to maintain a positive, general reputation in order to attract new dental patients. You can also create dental posters for your clinic and hang them on your clinic wall. Thanking people who share your content or leave favorable feedback about your dental office, for example, is appropriate. Responding to negative feedback is also appropriate.
You should respond quickly and professionally in both circumstances. Also, in compliance with HIPAA, never accept guilt and never release any protected health information.
chats. Rather than just broadcasting, using social media as a communication tool can help you expand your internet reach, better serve patients, and manage your reputation.
4. Distribute Live or Limited-Time Content
Content that is only available at a specific time or for a limited period of time creates a sense of urgency. FOMO, or Fear Of Missing Out, is a real thing: people don’t want to miss whatever you’re sharing because they don’t want to be the only one who didn’t participate.
Stories on Facebook and Instagram
Stories are images or videos that vanish after 24 hours. According to Instagram, over 500 million accounts use Instagram Stories every day, with businesses accounting for one-third of the most-viewed Stories.
Facebook Live videos are broadcast live, and viewers can interact with them in real-time by reacting or commenting. After the broadcast, Facebook Live videos are published to your profile. Dentists will frequently live stream procedures like teeth cleanings and whitenings.
5. Make Use of Sponsored Content
Sponsored content is an advertisement that appears to be organic content. It appears in the news feed, and users can react or comment on it in the same way that they can on organic content.
Because organic content no longer has the reach it once did, sponsored content is becoming increasingly important for dental social media success. In fact, according to a social@Ogilvy study, organic reach for some Facebook pages began to fall below 2% as early as 2014.
You can reach people who do not follow your dental practice by using sponsored content. You can target specific audiences with similar interests, by location, and even build look-alike audiences using a patient list, just like you can with other types of advertising.