Search engine queries or queries are the words or phrases that the users in question type into a search box to get relevance to their search results. Queries can be divided into three main categories – navigation, informational and transactional. This variety of questions enables us to understand our prospects’ search behavior and intent. Let’s look at these types of search engines
Three types of search engines
- Navigation
A navigation query refers to the type of query when a user knows what kind of source he wants to find. He simply places a specific website URL in a search box and gets a relevant result. The right search queries have a clear intention and if your website doesn’t have them in mind your website will be unseen.
It can be rather complicated to build a strategy with this type of query. However, focusing on improving your brand recognition will double your chances. The average number of results that appear on the first Google SERP page when querying is seven. Google has taken this step because it seems useless to show more than seven results when users land on the TOP one result in most cases. However, some queries being navigated may not be of this type. For example, not all users searching for ‘Instagram’ search should find this multimedia app. Some of them would like to read some related articles or information regarding some Instagram settings or updates. Therefore, be sure to
- Informational
An informative query is when a user just wants to find an answer to their question or solve a problem. It doesn’t matter to him what kind of site he will face. The only requirement is that this web source be maximally relevant to its query. An informational query is the most widespread and commonly used by average users. The primary purpose of search engine optimization is to attract users who are looking for some quality content using informational queries. If you have unique and encouraging search engine optimization content that can help users solve their problems, your website is likely to receive a lot of quality traffic that can convert into sales.It’s hard to get some profit from informational queries , since the first SERP positions in this case usually accrue to Google Knowledge Graph responses and Wikipedia articles. However, many users want to get deeper information on the topic. This is your chance to increase your CTR and conversion. To drive traffic to your web source, you can use blog posts with quality information and tips. Furthermore, it is wise to write detailed step-by-step guides and design descriptive videos.
- Transactional
A transactional query is when a user wants to make a purchase. It sounds like “buy something” or “order something.” In addition, transactional queries can include exact brand names such as “Apple devices” or “Samsung smartphones.” Many local searches like “the closest Asian restaurant in Chicago” are also transactional . A transactional keyword is the most profitable keyword that allows online merchants to raise money online. To get the highest ROI, website owners refer to search engine optimization and pay-per-click advertising.
