If you are a business owner whose business is doing a great job in the online world, then you must know the value of online reviews. It works as a word-of-mouth marketing strategy but virtually.
Recent research conducted by bright local has shown 97% of people searches online about the product and services they need. Most of them rely on online feedback left by the previous customer. A well-crafted positive review helps possible customers to decide whereas negative ones can make them alert.
The more positive review you get, the more loyalty you make in the make. but what are the exact ways to get more reviews? How you can expand your reach and encourage your customers to hit you up with positive feedback?
Well, this blog post aims at giving you every piece of information you needed to get more feedback about your brand.
6 Tricks For Getting More Reviews
Who does not want to get more reviews? Who does not want to know the tricks? Every business is hungry when it comes to review management.
Online reviews can fuel your business growth and spread loyalty in the market. Here we have gathered 6 Tricks for getting more reviews. They are-
- Ask for Review
- Respond
- Join Review Site
- Connect with Influencer
- Improve Customer Experience
- Incentivize the Feedback Process
Let’s dive deep into it.
Ask for review
If you are targeting more online reviews then you should amplify your reach, connect with more people, and request them for feedback. The best trick is to ask them for feedback just after they have purchased from you. The experience is fresh in their mind, so there is a good chance for you to receive a positive testimonial. If you ask your customer for a review they also feel that you care about their opinion. So next time request your customer for feedback just after you served them.
Respond
Reply to all your DM, messages, and comments as soon as possible. It shows that you care for your audience. Encourage your positive reviewer with a small discount, coupon code. Ask them to share their opinion with others.
Sometimes you and your business get hurt with negative feedback. Don’t delete those comments or avoid conversation rather craft a polite message and discuss the matter with that reviewer. Your on-time prompt reply can turn your negative reviewer into loyal customers. It may feel daunting to deal with such a situation, hire online reputation repair services and a reputation management company who can handle all the hassle for you.
Join Review Site
Your possible customer may search about your previous record on different review sites. Join the review site and open a business account. You can think about Google, Yelp, Foursquare, etc. make sure your profile is complete and all thein formation is correct. Observe what your customers are saying about your business. Monitor all the reviews to understand your current position in the market.
Connect with Influencer
An influencer can speak out good things about you that inspire people to know about your brand or buy from your brand. Social media is playing a vital role in for searching an influencer. You can use Instagram, or Twitter for this purpose.
Once you find an influencer for your brand, tag them in your post or share their post on your social media feed. It is an indirect marketing strategy to poke people into your brand. The influencer will help you to create brand awareness, initially, their fan followers may follow their words, gradually you can see a significant result from influencer marketing.
Improve Customer Experience
Make sure you are provisioning your service, once the customers are happy with your business they will revert positive feedback. You can think about a helpline number that will assist your customers after they have purchased from you.
Post your existing review in different format like – video, text-based format so that future leads finds it helpful.
Incentivize the Feedback Process
Have you ever think about incentivizing your feedback? Ask your customer to fill out a feedback form. If they are happy with your service give them a referral code. They can share that code with others who are seeking your services. If they buy from you, your existing customers get a commission. So it is a win-win situation for both, you get customers and your customers get a commission or loyalty points.
Final Thought
If you want to succeed in the digital world, you have to get online reviews. it not only about getting reviews but also managing them efficiently. Look for online reputation management services, they may offer a full package for these services.
