Business owners and working professionals find themselves asking some critical questions, such as how to be aware of the needs of customers. The answer to this question and many others can be found in several types of business marketing solutions. The challenge of B2B marketing is well known to all, and for this very reason, people require professional assistance in the form of a third-party company to grow sales and the number of conversions. The need for lead generation is felt by all sorts of businesses in different industries, such as;
- Training and human resources
- Cloud-related services
- IoT, or the internet of things,
- ICT and software.
- Advertising and marketing
In South Africa, many of the aforementioned industries are developing at an encouraging pace. As a result, several small and medium businesses have to rely on lead generation companies, but the need for a custom business marketing solution allowed Persuade to come forward in the current scene.
Persuade is a B2B lead generation specialist company that consists of a professional team that has profound and practical experience in the world of strategic business marketing. The owner of Persuade is Jared Koning, who is a veteran of educational media and marketing himself. Since 2017, Persuade has delivered great results, assured growth in customers and an increment in the sales pipeline for several of its clients. Persuade and its professionals can help you with:
- Getting more sales
- Acquiring more leads
- Utilizing outsourced sales
- All of the above
Now let us take a look at the 4 types of in-demand and professional business marketing solutions that Persuade offers to achieve the aforementioned results.
1. Appointment setting
Appointment setting is a type of strategy often used to attract new prospects by handling scheduled appointments. Just as it sounds, appointment setting requires skills and experience to make sure that a business’s sales team gets to contact reliable leads. Persuade can help ease the process of appointment setting by getting in touch with established leads and qualifying them as prospective clients. The aim of appointment setting is to allow leads to convert into prospects that have a definitive decision.
Once this is done, one can move forward with scheduling an appointment to start communicating with the aforementioned prospects with the goal of discussing the product or service offered.
2. Lead generation
One of the most successful offerings of Persuade has to be its lead generation solutions, which have delivered exactly what the professional services promised. We know that every business needs a consistent number of fresh leads to survive in the market for the long term. But a lot of companies miss out on igniting consumer interest in their service or product. As a result, it becomes difficult for them to seek out leads for specific activities. Persuade’s team is more than capable of employing different types of lead generation techniques, which include;
- Digital Marketing
- Customer referrals, etc.
Other than the aforementioned goal, lead generation can be done for many reasons, but the final outcome of all kinds of initiatives should be getting more sales conversions. This is why most lead generation tactics resemble advertising.
3. Market research
Growing a business does not happen overnight as it takes a deep understanding of the market and a qualified audience. Unless you can identify the target customers of your business, it is impossible to develop winning strategies. This is why B2B market research is given the utmost significance because it allows business owners and working individuals to understand how they can broaden a particular business’ potential depending on the type of target customers. About B2B market research, it is said that:
- It is an in-depth assessment that reveals what your customers want.
- It helps you control your market through targeted and detailed research.
- It gives you an idea of who your competition is and your ideal client is.
Hiring Persuade’s professional team to do in-depth market research for your business saves you time as well as resources. As a business owner, you need to be up-to-date with customers’ mindsets, and that is only possible with comprehensive market research.
4. Business database
Businesses depend on a frequently updated database for more than one reason. Such a database provides a source of credible information about all the active players in the market sector and thus helps businesses to expand. But most of the time, people tend to choose unreliable third-party sources to obtain market data, which is collected illegally. By making use of such a database, businesses may end up ruining their online reputation and losing their hard-earned customers easily and quickly.
To save yourself from such a predicament, Persuade offers a reliable and safer approach in the form of business database solutions. They have the option of creating a customised database as per the requirements of their clientele. After a detailed conversation with the client, the experts at Persuade can develop a tailored database solution for any business to help them scale further in their respective industry.
4 Key Benefits of Choosing Persuade
In case you are still wondering why Persuade should be trusted among all other alternatives available in South Africa, then the following points can help.
- Trustworthy team of experts
The best thing about Persuade is its team of experts who have been working under the supervision of the company’s founder since the year it was established, i.e., 2017. Many businesses have a hard time fulfilling their goals and growing consistently, but when shown a clear path, it becomes easy and possible to improve customer retention and boost sales.
Persuade’s team remains in contact with their clients on a daily basis to work on their business goals and offer support whenever they need it.
- Complete data ownership
The worst thing that can happen to any business when they hire a third-party team to handle lead generation and other business marketing strategies is losing their data. But that is not a concern when you have Persuade’s capable team of experts by your side. Not only do they give their clients direct access to the data shared, but it is also in real-time so that one can verify who is making what kind of changes at any point.
- Custom-made solutions
Persuade’s primary goal is to provide professionally tailored business marketing solutions for its clientele. Among the very first things you will notice about Persuade is their attention to detail and uniqueness when it comes to connecting with their clients. The professional team at Persuade has been handling various clients belonging to a plethora of industries. But they have always delivered custom reports to show meaningful growth and met expectations without fail.
- Consistent updates & reports
Are you concerned about receiving timely updates and scheduled reports to see how your custom-made lead generation strategies have been working out? Then Persuade is the proper solution for you. The team does not only share timely email updates but also improves its approach by scheduling consistent strategy calls between an account manager and the client. This way, ironing out the details of strategies gets convenient and time-efficient. You can visit https://www.persuade.co.za/ to know more.
Persuade is a South Africa-based business marketing solutions specialist that was established in 2017. The company offers lead generation, appointment setting, market research, and business database services.