Search engine optimization, or SEO, is the act of improving your website so that it ranks higher on Google for key terms related to your need. This is used by an SEO company from India. SEO is one of the most powerful digital marketing methods you can use, and there are many ways to benefit from it, you can ask any SEO company India.
Every company today, regardless it is a product or a service company should make use of SEO services, as this helps in web pages getting ranked much faster and much earlier.
The two different types of SEO are as follows:
Although there are different SEO types, but the two major types of SEO are:
- On-Page SEO
On-page SEO, also known as on-site SEO or on-page SEO, is the technique of optimizing the content on your website. It’s possible to incorporate body copy, keywords, headers, meta titles, meta descriptions, images, and more.
Determine the terms and phrases you want to rank for on search engines by conducting keyword research. Conduct keyword study to discover which terms have the most relevance and search traffic, as well as the least level of competition. Once you’ve chosen the keyword phrases, let your writing staff know so they may include them into the page text as they write.
Metadata inform Google and other search engines about a page’s content. Make sure your meta titles and meta descriptions include essential information and keyword phrases to boost your chances of ranking better. It’s also worth noting that Google occasionally revises our data in conjunction with other content on the page, so make sure the entire page is optimised.
Internal links are URLs that go to other pages on your website. These are typically used in conjunction with the anchored text. Include links to high-authority pages and links to targeted keywords in your material to help Google read your site and make it more user-friendly.
- Off-Page SEO
Everything that happens outside of your website is referred to as off-page SEO. Off-page SEO is all about increasing your visibility and credibility, which can lead to more visitors and sales.
Link building is at the heart of most off-page SEO initiatives. If you’re unfamiliar with the term, link building is the practise of gaining links to your website from other reliable websites.
Most blogs and online magazines will accept and publish content you pitch which are call as Guest Post Submission Website. Make sure the site is relevant to your job and includes a link back to you, but also make sure you take or trade money.
Examine your biggest competitors’ backlink profiles. Check out how and where their links come from and whether sites will allow you to link to them. This post will show you how to get started with competitor research.
Journalists can request information from industry specialists using a variety of web portals, such as HARO. This is where you enter the picture! It will most probably add a link to your website if you submit a quote or information about your field of expertise.
These are the two types of SEO that have been widely used by an SEO company from India. This will not only help SEO company India but also anybody who wants a higher Search Engine Optimization rank.