E-Commerce websites need their products listed in a way that catches the attention of the visitors. While you need to focus on the product description and everything else that will tell the visitors about your product, one thing you just have to focus on is the way your products appear.
A good-looking, eye-catching image will immediately catch the attention of the onlookers, and chances of conversion increase.
Here is where professional product photography comes in. However, if you think that just background and a pack of shots is all about photography, think again.
Product photography has moved far beyond where it started. Today, it has gotten more creative and some are even opting for Outdoor product photography.
In fact, some products will need an outdoor shoot for them to be eye-catching. Here are some tips to shoot your products outdoor.
Which Products Benefit from an Outdoor Shoot
In a sentence, products that are to be used outdoors do great with outdoor product photography. Though you’ll almost always need some studio shots or plain backdrop shots for your products, a great many products will benefit from outdoor photography as well.
As mentioned, the products that are used outdoors come first on the list.
Cars, outdoor clothing, gardening tools, outdoor clothing are the first that come to your mind. But when you really start giving it a thought, the list can be endless.
Such as products with natural ingredients. It can be soaps, shampoo, skincare, or even natural products or food that is made with natural ingredients.
In fact, almost all products look good outdoors and you should utilize this fact to the full extent. If your product has an outdoor connection, you must capitalize on this fact and go for outdoor product photography.
The more you think, the more you can add to the list. So, take time out to think about your products and how you can use outdoor photography to enhance the look of your products in a natural background.
Outdoor Product Photography is challenging
Photography is all about taking into account the interplay of lights and shadows and how they may work in creating colors and tones.
When shooting outdoors, you are working with natural light and thus the challenges are very different from studio shots.
As you are predominantly working with natural light for outdoor product photography, you need to keep a few things in mind.
If you are looking for softer light to work with and think that it would be best for your product if you shoot them in milder light, go for the Golden Hours (dawn and dusk). If you work during the main daytime hours, you have to keep in mind that the light will be stronger and will create deep shadows.
Another tip you can follow is to keep the light to only one side of your product and not in the front. It’s best to not keep the sunlight behind the products as that will give the products a hazy effect. Though it will depend on the strength of the sunlight and the angle you are shooting at, it’s best to avoid the bright sunlight behind your products, unless it’s the effect you want.
For very bright sunlight, you can use a diffuser, which is a screen that will soften the light for you. You can also use a reflector to throw light on the product if it is in a deep shadow.
If you are looking to shoot your products outdoor, you have to work with these two instruments; diffuser and reflector. Along with this, you have to make a lot of adjustments to the camera to make your outdoor product photography click.
So, it’s best to hire a professional photographer who is aptly knowledgeable about shooting products outdoor. That way, you can be assured that your products will look unique and appealing.