Search engine advertising is a widespread form ofPPC marketing, where the advertisers are permitted to bid for ad placement in search engines sponsored links. The placement of the ad might differ based on the bid and allows the advertisers to place their product, brand, or service front in the form of an ad that targets a specific keyword or behavior. If you bid on the keyword “PPC marketing service,” the chances are high that your ad will show up at the top of the Google results page.
Different Types of PPC Ads
- Text Ads
A text ad is made of written copy by the advertiser. Character limit and format are dependent on the PPC platform that you are working over. Text ads are generally triggered through Search Network when an online user searches on Google or Bing for a keyword present in your PPC campaign.
- Display Ads
A display ad is typically composed of images or motion graphics. While creating these creative visual ads, advertisers will have to comply with specific size and content requirements of PPC platforms. Display ads are generally available for advertising placement on websites across the internet and are contextually placed where the advertiser’s target visits.
- Shopping Ads
A shopping ad is usually composed of an image of the product, the price of it, and any pertinent specifications like color, size, dimensions, etc., and are typically delivered after a searcher puts his query through a search engine or shopping engine.
The Major PPC Platforms
Many platforms are offering text, display, and shopping PPC ad placements, but there are three core platforms for which services provided by almost every PPC company in India,which are:
- Google Ads
Google ads is the primary PPC advertising platform for Google and offer pay-per-click advertising on their Search Network and search partner sites along with video and image advertising. Google ads platform lets you advertise on YouTube as well.
- Microsoft Advertising
Microsoft advertising, formally known as Bing Ads, is Microsofts PPC advertising platform and offers PPC advertising on its Search Network, i.e., bing.com and search partner sites including, Yahoo.com and on Microsoft-owned web properties (such as MSN).
- Amazon Advertising
Amazon advertising is the fastest-growing PPC platform for e-commerce retailers, as over 46% of product-focused searches begin on Amazon. Amazon empowers its advertisers to create shopping-and display-focused campaigns that promote their products on their shopping network.
How can PPC Marketing impact your business growth?
There are four benefits of PPC marketing which can result in the growth of your business, which are:
- Speed: It quickly drives a significant amount of traffic to advertisers’ websites, as PPC marketing is one of the fastest digital advertising strategies to drive traffic and conversion growth.
- Precision: Advertisers can create a highly-targeted audience to show their ads, which is straightforward, especially on Search and Shopping networks.
- Agility: Performance data is available almost immediately to the advertisers, making it easier for them to quickly make adjustments to improve their chances of a successful campaign.
- Measurement: Advertisers can see the ROI (Return On Investment) of their ads with effective conversion tracking.
So, If you have a website, it is beneficial to consider PPC advertising as a marketing channel.
Why Choose Toffee Global?
Toffee Global is a professional PPC management service making just right and creative ads for their clients and handing them a high ROI for their campaigns. They provide the best PPC services in Noida, as they perform a meticulous analysis and take essential measures to set you apart from your business competitors.