Real estate is one of the most lucrative industries to work in. But that makes it also competitive. “It’s winner-take-all industry, you either make it, or you don’t,” says Nate Yoder. In this article, I’m going to share with you four essential lessons from Yoder that he considers vital to succeed in the industry. But before we get into it, let’s get to know Yoder.
About Nate Yoder
Nate Yoder is uniquely qualified as a real estate mentor and is looked up to by his 17k+ followers on Instagram. He also owns Point Place, one of the fastest-growing real estate companies in Spokane. But managing a company hasn’t kept him from working hands-on in the real estate market himself. He is highly passionate about what he does and still makes his living working independently as a real estate broker.
Here are the four essential real estate marketing lessons from Nate Yoder.
Be More Than Just a Middle Person
“Be more than just a middle person,” says Yoder, “if you want to outdo your competition, you have to add value to your projects.” He explains that even slight imperfections in the house you’re trying to sell can turn the customer off. As a broker, it’s always a good idea to fix any minor faults and add creative value to your projects. He says, “Painting a house won’t cost you much, but it can allow you to sell it at a much higher price than if you sold it with paint coming off.”
Learn Photography and Cinematography
Working as a broker in this age, you’ll mainly use digital media to showcase your projects. Hire a professional photographer/cinematographer to show your projects as colorfully and dynamically as possible, and if you can’t afford one, learn photography and cinematography yourself.
Yoder says, “If your adverts don’t look like clips straight from a movie, you’re not there yet.” Videos of house listings on his Instagram do indeed look like the opening scene of a Big Little Lies episode.
Employ Targeted Advertising
Social media and search engine marketing are extremely handy tools for an industry as lucrative as real estate. Yoder advises strategically using targeted advertising to showcase your products to specific people.
Take an Emotional Approach.
“People don’t make personal decisions based on reason; it’s emotions,” says Yoder. Telling your clients how good a deal they’re getting on a house is not enough to close a sale. You have to speak the language of emotions. Walk them through different aspects of what life in that house will look like in 5 years.
Sarah Jay is a senior logo design developer. With a decade worth of experience in the field of designing, she loves to inspire others with her work. She also has a wide variety of additional skills which include, but are not limited to, creating a custom logo design for various companies.