Digital marketing is a familiar world among most companies today. This is so due to the effective results it offers brands trying to increase their presence and profits. A term often associated with the mentioned concept is digital advertising, one that is frequently confused with marketing. This article discusses the difference between the two briefly yet thoroughly.
Digital advertising is a form of marketing and advertising where messages or promotions reach the target audience through a digital space. You can also call it internet marketing or web advertising, among other things. Any and every advertisement you see on the web constitutes as digital advertising, from PPC (pay-per-click) to banners and social ads. An internet marketing agency focuses on promoting your products on the web-space, unlike digital marketing.
Digital marketing is a broader term than advertising. It is the promotion of products and services through electronic media. However, its scope goes beyond this. Digital marketing, in essence, is achieving marketing objectives using digital technologies and media. It follows the four P principle that the traditional form does, only everything is online. The best digital marketing agencies provide services that create an online presence like SEO, SMM, content and email marketing, and online PR and advertising.
Digital marketing and advertising are related terms. Their similar functions often confuse the best digital marketing agencies into using the two interchangeably. However, the truth could not be any farther because digital marketing and digital advertising have different levels of importance in a company’s growth. Moreover, digital advertising is merely a part of all the activities associated with marketing.
Digital marketing differs from advertising (digital) in its implementation. The former is a process that starts with market research and involves branding and creating an online presence that uplifts the image of a company. Whereas, digital advertising is the consequence and activity associated with marketing strategies. Where the former is a toolbox, the latter is merely a tool within the box. Most agencies offer the two under the same name. Therefore, when you come across a digital agency in Noida, you can be sure that the company provides marketing services that include online advertising.
Digital marketing is also more strategic than tactical, unlike advertising. Which means, the former has a longer time frame and is complicated, while the latter is a short-term activity that is easily replaced. Moreover, digital marketing is focused on audience psychology and developing a brand, whereas advertising focuses on creating a presence online and sales.
In a nutshell, digital marketing and advertising are similar terms with different applications and importance in a company’s growth. While using both is beneficial, the latter is not a compulsory activity, unlike the former.