The definition of sales, to simply put, is a person or organization expressing an interest in acquiring contractual or first-hand payment by attempting to successfully convince a potential client, buyer or customer to purchase a product or avail a service. Sales have been tagged as one of the most difficult and also one of the most high-paying jobs on the planet. Some experts even go to the extent of calling it the art of persuasion, and not wrongly so.
It can be rightfully said that Buying and selling are considered to be flip sides of the same “coin” or monetary exchange. Both parties, viz seller and buyer come together to negotiate and decide on the value of exchange. The process of exchange has a definite set of applied rules and identifiable development stages. It is rightly stated that the process of selling will advance fairly and abiding ethics so that both the buyer and seller end up with nearly equal benefits, if not completely.
The gradual steps of a transaction, which involve the selling and the buying, along with the getting acquainted and assessing each party’s need for the other’s item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer’s terms, “worth the price”. Sometimes, sellers have to use their own experiences when selling products with appropriate discounts.
When it comes to sales training, even though sales requires a different skill set, from the perspective of management, sales can essentially be called a part of marketing. Sales is often formed as a separate grouping or department in a corporate structure. In these departments, specialist operatives who have undergone sales training are hired. These specialists are known as salespersons, singular salesperson.
Contrary to what is the popular belief, the methodological textbook approach of being a salesperson refers to a systematic and guided process of repetitive and measurable checkpoints, by which a salesman pitches his or her offering of a product or service and convinces the buyer to invest in the same and avail it so as to enable the buyer to make profitable use of it, consequently, achieving their target of total products or services sold and achieving the targeted revenue for his employer.
While the process of sales refers to a guided and systematic procedure of recurring and measurable checkpoints or milestones, the very definition of selling is somewhat ambiguous and variable because of the close nature of the promotion, advertising, direct marketing, and public relations.
The word Selling is a market-wide term, much like the very word marketing is the definition of a profession. Recently, attempts have been made to clearly decipher who is in the sales profession, and who is not. There are many articles looking at marketing, advertising, promotions, and even public relations as ways to create a unique transaction.
A lot of people believe that the aim of selling is on the human agents equipped with sales training involved in the exchange between buyer and seller. Effective selling also requires a systematic approach, at minimum involving roles that sell, enable selling, and develop sales capabilities. Selling also involves a team of salespersons who have acquired a specific set of sales skills and the market knowledge required to facilitate and promote the exchange of value between a buyer and a seller using his sales training skills that is unique from marketing and advertising.
That being said, the sales team can clearly be flagged as one of the topmost junctions in the spine of a properly functioning, profit-oriented corporation. They are assigned specific targets to meet and the two divisions, VIZ inside sales and field sales acquire the leads and convert them into potential customers. Without sales training of capable individuals, a company’s products or services would never be pitched. Would never be discovered and would never attract buyers. Needless to say, the salaries are always on the upside and the incentives are more than generous.
If you think this could be a suited job for you, in countries like UAE, sign of for sales training Dubai at Human Network International HNI… and let them groom you in the art of being the best salesman a country could employ as a cherished asset.
