When you want to download an app, you go to a play store or Apple store, but the point is how to promote an app. Most people get to know about apps through their friends, family, and commercials. However, not all mobile app development companies can afford TV commercials. When you develop an app, the first thing you need to do is market your app so that more and more people know about it.
Social media sites are a great way to promote a mobile app. As millions of people are present on networking sites, it is easy to make your app familiar. As a mobile app development company, you must have got to know a website is not enough.
Even though you explain all the site features on the landing page, it cannot grab the attention of users. People will visit the website when they get to know about your app. So, the first task to do is to promulgate the name of your app. Here is how you should use social media sites.
Use influencer marketing
Influencers can quickly grab the attention of users as people want to listen to reviews they make on a new launch. Of course, you will have to choose the influencer that is renowned and deal in your niche. Look for a prominent YouTuber or influencer that can give a review on your app. It helps people know about your app, its features, and how it benefits them.
You can ask your influencers to market your app through a case study. The influencer can throw light on how they use the app. Pick the right influencer as it ensures that your message will get to the right people.
You do not need to look for a famous influencer, but you also need to check if they are as passionate as you are about your app. A perfect influencer is not eminent, but the one who has passion and the right marketing way.
Leverage Quora platform
Quora is a question-answer platform that covers almost all niches. This is the best platform for users to know the answer to any question. As your purpose is to spread words about your app to more people, Quora can be considered the best platform.
First off, you need to find questions that belong to your niche and the authority to answer. However, you can also choose someone else to represent your company. Answer the question using your app name, make sure that your answer is much better than others, and be expressed in detail.
A good rule of thumb says that you should choose a popular thread as it holds the highest traffic. You can also add a link to your app website, review, or video to the app name you mention in your answer.
Emphasise user-generated content
Though influencers can play a paramount role in spreading words about your app on social media, some people are not in touch with influencers and generally prefer peer recommendations. They believe people who are of their acquaintances and have used the product themselves.
You will need a user-generated content to encourage such an audience to try your app. According to a study, more than 70% of people prefer peer-to-peer recommendations. If you want people to download your app, you need to tell them how it can improve their lives.
For instance, if you have a financial service app, you must guide your users to access all financial products like investments, mortgages, loans, etc. Use videos to provide complete information about the benefits of your app. Images and videos engage your users, and they genuinely understand how your app works.
Run paid ads
Organic search is crucial, but it is harder to reach out to many audiences using this method. It is why you should use a combination of both organic methods and paid ads. Though you will not get a high return on your investment, at least people will come to know about your app.
You do not need to rely on Facebook. You should run ads on all social networking sites to achieve your market goal. Keep tabs on analytics and scale the size of your budget. If you cannot afford to run ads on networking sites, you can take out loans for bad credit with no guarantor on benefits.
Ways mentioned above can help you market your app successfully, but do not forget that content is king. Ensure that you have explained all features and benefits of your app on the landing page so that when users visit there, they will not have a doubt. There are also other ways to promote your app, but social media platforms can provide user engagement.
Description: To promote a mobile app through social media, use influencer marketing, Quora, emphasise user-generated content, and run paid ads.