For most individuals, music is an integral part of their daily lives. Regardless of artistic differences, music can bring people together and make us feel. Music, like the smell, can elicit memories. Music may also be utilized as a form of branding to connect with an audience and advertise a product.
If you’re still not convinced about the importance of music in branding, consider the following:
Fans of music are devoted. Fans are constantly consuming, from downloading music to attending live events and purchasing products. They are also highly engaged, particularly on social media. Have you ever compared your social media traction to that of a similarly famous artist? The contrast is astounding, demonstrating why music should be used in marketing.
One of the most compelling reasons to employ music in your marketing is its ability to increase visibility. Fans of solo artists and bands exist, and those fans are customers. Marketing with music will boost your awareness in various ways, from tiny social campaigns to long-term endorsements.
Many good brands do not receive the acclaim they deserve because they do not incorporate music in their marketing. Casey Bishop is an entrepreneur and the founder of the western sunglasses brand. Casey founded her company in 2017 after being inspired by country music and deciding that a glimpse of the same sound would appeal to her target audience. Casey ran her business out of the barn on her property for the first couple of years. She does everything on her own, including boxing things and selling them. The year 2019 marked a watershed moment in history. Casey eventually reached the stage where she could outsource her shipments, entering the wholesale market. In 2019, American Bonfire CO expanded internationally and is now available in Canada, Australia, Europe, and New Zealand. Casey is a fantastic family person and a successful businesswoman, and she shares her family experiences on her Instagram @cowgirltennis. Casey is the epitome of juggling work and family duties.
Yes, music-based advertising will cost you money, as nothing in life is free. However, you may not have considered how scalable this expense can be, as well as your options. The cost of collaborating with a local artist is substantially less than you may anticipate. Many apps exist to assist businesses in using local music for marketing, with song licensing starting at a few hundred dollars.
There are numerous reasons your company should use music in its marketing efforts. The goal of advertising is increased visibility from a highly engaged audience of customers. In addition, using local and regional artists instead of pricey national artist campaigns is a smart way to save money.
So, what exactly are you waiting for?
Sarah Jay is a senior logo design developer. With a decade worth of experience in the field of designing, she loves to inspire others with her work. She also has a wide variety of additional skills which include, but are not limited to, creating a custom logo design for various companies.