5 exabytes of information was created between the beginning of civilization and 2003; just as much data is now created every two days. We love fun facts about big data – how data is the new fuel, and how it is the most valuable currency. Yes, all of that is true in a sense, but why?
If you run a business, you would want to make more profits. In order to do that, you would need more customers, and you will gain more customers by reaching out to the right pool of consumers, at the right time, with the right product.
The population of the world has exploded and yet businesses are forced to connect with each customer on a personal level. The rule of the jungle is, understand the individual, or get lost in oblivion. That is why data is important, and that is why undergoing a big data course in Bangalore makes sense.
Big Data And The Tech World
When we talk about the tech world, we refer to two different aspects of the same entity. One is the physical world with brick and mortar buildings housing data bases, and Amazon building hundreds of data centers to support its cloud services. The other one is the virtual universe where everything that happens in the physical world is reflected. It is where information is processed to create wisdom, it is where websites are hacked to steal data, and analytics are performed to process data.
If you think about the cloud services provided by Google, AWS, and Azure, you would realize that there would not be a need for those services had it not been for big data.
Ecommerce channels would still be fighting for a place beside the brick and mortar stores without the ability to optimize pricing based on data, optimize advertising based on customer behaviour, and improve logistics with the help of AI.
New SaaS companies would find it impossible to compete against the big players.
Big data democratizes
Big data analysis helps you make sense of your customer. It allows you to position yourself at the right spot, and compete against companies far bigger than yours. The democratizing aspect of big data is probably what defines it.
With the combined force of big data, advanced analytics, and machine learning, the tech industry in India has taken off. Small Indian companies, having sprouted from Bangalore or Delhi, are going head to head against the global giants.
We are at a point where everyone has a lot of information. Everybody knows how to appear high on a Google search. Every data professional knows how to improve their predictive models, every software developer knows how to make an application more agile. It has all come down to applying yourself and doing it before the competition.
Big data has leveled the ground. It has created incredible competitiveness among businesses. Customers are having a wonderful time, apparently. Big data enthusiasts like yourself should take the opportunity and go for a big data course in Bangalore.