The way of showing gratitude to your donors is among the most crucial activities for non-profit organizations. However, most organizations don’t realize that their thank you messages may seem auto-generated, and hence the donors can’t connect with them. Your thank you message should have a human approach so that it helps strengthen the relationship and also encourages the users to donate in the future as well. Nowadays, non-profits have their own fundraising websites, and they can easily track their online donors and send them custom thank you notes. In this post, we will share the most creative ways to thank the donors, whether you use websites for raising money or accept offline donations. Let’s begin!
#1 Handwritten messages
Many people might consider handwritten notes an old-fashioned thing, but in reality, it is an excellent gesture that is often appreciated by your audience. A heartfelt message will show the donors how much you care about them. Don’t just write one line; rather we would suggest brainstorming for crafting a message that depicts their worth.
#2 Giving credits to the donors
You can leave a great impression on the donors by giving them the donor credit. Your thank you message should be crafted beautifully, and it should focus on how the donor is the real hero. However, it can be a little tricky as usually the organization’s staff is showcased as the hero team, but the donors are the ones who help make any cause successful by donating money online or offline, so they are the real heroes. Interestingly, by letting the donor know that he is the star, he will have deeper faith that the organization is the genuine tool that helps him do good for the causes and people.
#3 Create a small video of the event and share it with your thank you note
Video content offers you a massive opportunity to show your efforts as a non-profit organization. You can share these videos on social media and share the links in your thank you messages and enable them to witness how successful the event was because of their contribution. Also, it shows how much your organization relies on donors.
#4 Donor appreciation party
A donor appreciation party is another way of showing gratitude to your donors. However, avoid considering these events as opportunities to ask them to donate money for any of the causes. In fact, you should try to build strong connections with them. When the donors are treated nicely in such events, they are more likely to donate money in the future. The party need not be fancy and expensive. Rather, it can be a simple event where your donors get to meet your entire team.
#5 Custom postcards
These are one of the most effective and efficient ways to craft a deeper connection with the donors. You can send real photos of your team and how they work so that the donor knows what’s going behind the scenes. This unique way of showcasing your work will ensure the donors that their money is being utilized in the best way possible. Sending such postcards is extremely easy with some online apps which allow you to print and mail these personalized postcards in a budget-friendly manner. The best thing is – you can send different postcards to different donors on the basis of the causes they support and care about. This method will also demonstrate your work’s authenticity, and the donors would like to keep donating.
#6 Showing gratitude in the public
A thank you in public is the best way to give the recognition your valuable donors deserve. There are various ways for a Public Thank You, such as mentioning the donors in your newsletters or the top donor section of your website.
#7 Immediate thank you message on receiving donations
The best fundraising platform never fails to send an immediate email confirmation with a thank you note when a donation amount is received. This quick method shows the donors what their contribution means to you.
So, these are the most useful methods to say thank you to the donors. Do try them out and tell us your experience!