In today’s world, the food packaging design is a make or break when it comes to how you are going to survive in the marketplace. Packaging design makes a huge impact on your brand’s success.
For example in your local supermarket, the number of products in every aisle of the store and the volume of choices is staggering and the producers are left with no choice but to try and stand out from the crowd. An eye-catchy and appealing noodle boxes design place your products in customers’ minds in a memorable way.We always build a culture around the product to evoke feelings and emotions in the customer. It is our signature move to boost the sales. We design food packaging in a way to lure the customer’s attention using a combination of imagery, colors, fonts, and information relevant to their need and problem.
Building Brand Identity
We design our custom food boxes in a way to bolster the brand identity of our clients. Every packaging reflects the value of our client’s product.It is most important for your packaging design to align with the type of product and brand to be attractive for customers and get printed in their memory.
For example, our Royal Packaging has strong velvet or dark colors, gold or shiny logos and designs, matte finishing, and thick edges to give royalty vibes and emotions. These hot dog boxes have been most popular among our clients with the business of jewelry, clothing, and chocolate gifts.Hence the style and quality of our custom food packaging reflect our client’s core values and brand identity and further solidify their customer’s popularity.
How We Build Packaging Consider Brand Identity
Analyze the company & their market
Identify their customers
Create a personality of the products
Establish key goals
Architecture Focused Packaging
We developer our products giving strong emphasis to the architecture. Packaging’s architecture speaks volumes about the product it holds and the quality.For quality architecture, one should focus on Function, Beauty, and Form. These are the three most important elements we need to keep in mind when designing box architecture.
The box quality should not affect the content; neither should it get damaged by the content. Packaging should keep the content inside safe and in-shape till its expiry date. Due to rough handling or mishap, the content inside the box should stay intact or survive. Packaging should be airtight and solid to keep the product healthy and durable.
Form of Packaging: The form of the box or packaging should be enough to accommodate the content inside it. The size and shape should be made considering the type of product that you need to house inside it. The form and shape should not affect the product inside in any way and should be appealing to the customer. For example, our muffin bakery box has a suitable height to keep the muffin tray inside. The muffin tray also is designed to smoothly come out and go back in without affecting the muffins.
The Beauty of Packaging: When designing custom food boxes the most important part is always the beauty of the packaging. It is the artistic beauty of your packaging that attracts the attention of shoppers and brings them to your product. For example, the open-lid packaging of our chocolate boxes give easy access for lots of chocolates to customers, its dark and shady colors give more appeal to the taste of chocolates, its minimal yet solid design texture give vices of quality chocolates and finally, the gold or silver lamination gives a feeling of luxury.
Packaging That Compliments the Content
While making packaging always make sure that it is original and engages the customer. Also most importantly it should be relevant to the needs of the product. The food contents are a big factor in determining the packaging material.For example, Crisps do not come in containers that hold crackers or cookies else they would get smashed. Flavored water cannot be put inside pop-top soda cans because water is not carbonated nor does it have ingredients that need aluminum.Always try to match your food product to the packaging. For example, our cigarette boxes with open-lid style and quality designs perfectly complement the cigarettes inside.
Packaging & Design Versatility
Always design packaging in a way that it can be used for different varieties of the same product. Often there are the same products offered by a company for different purposes that need the same design. For example, dairy products like cheese and milk should have the same design packages that can be used on other purpose boxes like flavored milk, simple milk, milk bars, dairy cheese, yogurt, etc. Nestle company is one such example, its nestle bottle water, nestle juices, and nestle dairy follow the same design patterns.
Our products like cake packaging also follow the same design versatility for example our cake boxes, muffin boxes, and other bakery products give the same quality and design vibes.
Patterns & Colors Play
While keeping it simple is always good for the product costs, we can always play around with different patterns and bright colors. Brand loyalty is created with consumers becoming familiar with our product and the best way to enhance that is by playing around with colors and different design patterns.
We are offering a huge range of package designs using trendy colors and patterns suitable for your brands and product. Check out our offerings and unlimited custom options for food boxes.
Why Choose Us?
We stand out in the packaging by delivering exclusive and stunning custom food packaging at the lowest rates. Let’s chair with a cup of tea to discuss to reach the brand on top. We offer highly enchanting customization services that add value to your product that will help boost the sale.