Affiliate marketing is said to have made millionaires out of ordinary people.
While this is true, “affiliate marketing” is also a controversial term that a section of people have embraced with open arms while the others have analyzed with skepticism.
Unlike the other forms of marketing that are essentially seen to benefit 1 party, affiliate marketing is seen to create a win-win situation for both the marketer as well as the business being promoted.
This type of marketing is a strategic cooperation between business and the marketer or “affiliate”. This has indeed become one of the most popular ways to make money when done right over the internet.
It is not just efficient because you can determine the amount of commission paid to the partners but also because it offers a comprehensive package relevant across all the channels from Amazon affiliate to paid searches.
But there are a lot of myths and controversy surrounding this that can cause problems which will again affect both the parties. So an attempt is being made to debunk those myths so that you can improve your leads and sales and earn big seamlessly. Take a look.
Myth 1 – Affiliate Systems Bring in Easy Money
Fact – Affiliate marketing happens to be a lot of work and there is a lot of competition and so it is not a source of easy money. Many entrepreneurs think that you just have to create a site and associate with an affiliate marketer and then everything happens magically. But research reveals that just .6% of the affiliate marketers have managed to survive since 2013. Therefore it takes time to build affiliate marketing and make money. You have to choose the right partners, seek out better partnerships and create interesting contents and boost them regularly to make the most of this form.
Myth 2 – Affiliate Marketing is Bad for SEO
Fact – Social Media Optimization happens to be a technique for attracting customers to the website, through an enhanced SEO or Search Engine Optimization. SMO and SEO are the 2 power-tools for enhancing the visibility on the social media channels and the internet. When you promote a website using the social media tools, the rank of the same on the search engines also gets enhanced. While SMO relies on content, SEO banks on keywords and they go hand-in-hand to raise the visibility of the business on the internet. One part of the marketing tool is product placement. For this you have to know how to place the product as that is the determinant factor to judge the effectiveness of the content.
Myth 3 – More Affiliates Implies More Sales
Fact – This is a wrong notion. More publishers do not always mean more sales. Like every other case, here too, content is the king and quality always wins over quantity. Throngs of affiliates are not needed if your approach is right. Instead it relies on dedicated affiliates whose audience closely matches your potent customers. In fact, you should take into account the rule of affiliates — 80:20. 80% of the commissions are driven by 20% of the publishers. These are all big influencers – Bloggers, Instagrammers and YouTubers, who tackle brand promotions in a way that can result in higher conversions for your channel. So don’t go for quantity. Choose handful of those who are credible and are known to produce quality and interesting content that appeals to the customers in your niche.
Myth 4 – You Must Be in Popular Niche to Make Affiliate Marketing Work
Fact – Quite a few companies won’t even consider an affiliate marketing program as they think that their market is too small for that. They even try to break into bigger niches although they don’t have an interest in that niche. It is true that popular niches can do better with the affiliate marketing but that doesn’t imply that you won’t succeed. Just don’t divert from the mission and goals of your company and select affiliates who have no qualms in working in a market where you are comfortable.
These are provided by experts of reputed digital marketing company who know the tricks of the trade. Now that you know these, steer clear of the myths, be patient and choose wisely. As just like every other thing, it takes time and effort to build solid affiliate marketing strategies that will yield the desired results.