Events like music festivals, concerts, parades, sports, conventions, trade shows, etc., occur throughout the year. These events do not just entertain the attendees but also enable marketers to put their business in front of the target audience. Traditionally, business owners use colorful flags and scoreboards to display their brand logos and advertise their products/services. Though it’s a result-driven tactic, marketers fail to gain high brand exposure after the event finishes. Here comes geofencing for rescue. It helps brands showcase their businesses to prospects for around 30 days after the event date.
Geofencing event zones – a marketing approach to for brand promotion
Indeed, business banners and hoardings are the first things people notice when they attend an event. But what if they get a mobile ad notification while searching for any product or service? There is a high tendency for faster conversions and sales. That’s what geofencing is all about. It precisely targets people with a strong buying intent and encourages them to visit the storefront. Now, the question is how? Let’s explore the article to determine the tactic.
- Target appropriate event zones: Not every event zone can be the best fit for business promotion. Suppose you own a car dealership and want to target event locations to attract car buyers. Musical events, food festivals, or sporting events can’t be an appropriate target zone for your business. Instead, you can look for trade shows, conferences, or convention centers to find potential car buyers and engage them with promotional ads.
- Fetch customer data: Selecting target zones is crucial for building accurate geofences. It helps advertisers collect locational data from mobile devices whenever people enter these zones and gain analytical insights. Once you define a geofence around event locations, you can gather data related to customer buying intent, likes and dislikes, and behavioral patterns. The best part of geofencing is that you can analyze these valuable pieces of information to create personalized ads and ensure strong customer engagement.
- Create promotional ad content: No matter which event you want to target, you can captivate potential customers by creating promotional ads relevant to your business. The elements you should add to make your ad engaging are – price-matching guarantees, lucrative offers, and an actionable call-to-action. Presenting a well-crafted ad to prospects can entice them to your doorstep.
Note: Generally, events can help businesses attract audiences on specified dates and times. But geofencing events can assist brands in targeting prospects like never before. Are you excited to know more about geofencing events? Check out this link now.
The bottom line
Banners and hoarding can help marketers build brand exposure temporarily. But geofencing can be a suitable option to enhance brand visibility and reach. Start by geofencing event zones and carry out the ad campaign. You can contact digital agencies, for example, Get Geofencing, and hire their experts for an appropriate solution.